It’s surprising where new business comes from…
Spring is in full swing! As buds and blossom burst forth and we bask in additional hours of daylight, the season of new life is upon us.
But how do we keep ourselves and our businesses fresh? How do we continue to breathe new life into our work?
Firstly, through networking. Some people run away when the 'N' word is mentioned, but in reality, it's just talking to people! I feel incredibly lucky to have stumbled upon a wonderful networking event for creatives right on my doorstep. It's full of fun, fascinating folk, passionate about what they do, keen to exchange ideas and skills. I've already had a few promising conversations.
Secondly, through simply living life! New experiences offer different perspectives and emotions. These can be put to good use when voicing, or even when doing an audit of the business as a whole. Is there a more effective way of doing things?
New business? I've had a few conversations with people who are just setting up and I pass on the tip that was given to me many years ago. Allow five years before judging whether or not your business is viable. Five years may seem like a long time in today's impatient world. But these things take time and certainly with voice overs, you have to be prepared to play the long game. Some clients will respond immediately & provide work on a daily basis. At the other end of the scale, it may take several years of nurturing a contact before that peachy booking you'd been hoping for lands in your inbox.
Be true to yourself and your values, live them out in your business as well as in your life. When you sparkle, your business sparkles too and people take notice. You may meet people along the way who love what you do. If you're lucky, they'll become your Secret Agents, spreading the word without any prompting from you.
As I have discovered time and time again, kindness pays dividends. I'm in the throes of a project that is the result of a little bit of advice offered when it was needed and without expectation. This particular project is different to my day-to-day voicing work, though it's directly related. It's proving to be a really interesting challenge and I'm thoroughly enjoying it! Variety is good. I've also enjoyed some fabulous work courtesy of my own Secret Agents in recent months and it's made my heart sing.
If you're asked to do something outside your comfort zone, ask yourself if it really is outside your skill set. You may find upon closer inspection, that you have all the tools you need to do the job. You just have to apply them slightly differently, or perhaps view yourself from a different angle.
This Easter, take a step back, enjoy the sunshine! Perhaps enjoy a delicious chocolate egg, and take a fresh look at your business, yourself and your skills. You never know where it may lead... Oh and don't put all your eggs in one basket!