The perfect radio commercial voice, cracking creative & spectacular sound. Gerry Farrell, Pam Myers, Paul Burke, Olivia Downing, Rick Loynes & other fabulous creatives share the secrets to a stand-out radio campaign. Part 3.
“The wrong voice delivering your script can kill it in a second.” Olivia Downing.
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“The perfect radio commercial voice, cracking creative & spectacular sound. Gerry Farrell, Pam Myers, Paul Burke, Olivia Downing, Rick Loynes & other fabulous creatives share the secrets to a stand-out radio campaign. Part 2.
“I often encourage clients to imagine their radio ad’ as a sausage that we pass between people’s ears…” says Tim Fortune. Why? Read on!
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The perfect radio commercial voice, cracking creative & spectacular sound – sorted! Part 1.
Why advertise on the radio?
“You can create extraordinary cinematic experiences on a shoestring. You can drop a cherry from a spacecraft into a lake of boiling chocolate.” Gerry Farrell.