When you’re a self-employed voice over, the to-do list is like a hungry Starling, crying for attention. Feed me!
The business of running a business needs to be attended to. And unless you make a conscious decision to do them and crack on, those jobs will sit there, lurking in your subconscious like slugs at the bottom of the garden, slowly chomping their way through your hostas.
So, between recordings, I’ve been tending to my patch. Amongst other things, you may have noticed that this website has been re-built, refreshed and super-charged in order to make it as useful to you as possible.
“Oh it’s just talking!” they say. It isn’t though, is it?
Permanent to-do list:
- Maintain & update equipment.
- Keep reels current, refreshing and creating new ones when necessary
- Ensure accounts and invoices are up to date
- Research & implement time-saving systems where appropriate
- Keep website fresh and relevant, ensuring that it loads fast, is easy to find and contain all the information your clients need.
Plus of course there’s always marketing to do. Because if you don’t tell people you exist, how will they know? So, at the beginning of the year, I vowed to tackle some of these jobs, regardless of how busy it may be.
Boxes ticked in January:
- New comedy character reel released into the wild
- Another new reel (very different to that one) is in progress
- Flashy new pop shield is en-route
- This website has been re-built, refreshed and polished by the fabulous Paul Jardine
- And it’s now being hosted by the super-efficient eco-friendly 34SP in Manchester, so it’s doing its bit for the environment, too.
Oh don’t for a minute think I’ve been idle in the booth, because I haven’t! Brand films for medical clients in the Netherlands, medical narration for clients in the USA. Explainer videos for returning clients in the UK, radio commercials for Classic FM. On holds for more brands than you can shake a stick at, the list goes on!
The bottom line is that the business of running a business needs to be attended to. These things need to be done. And unless you make a conscious decision to do them and crack on, they’ll sit there, lurking in your subconscious like slugs at the bottom of the garden, slowly chomping their way through your hostas.
All that said, I’d be most grateful if you’d save me from yet more tasks. I’ve heard that beer is good for slugs….fancy one? Alternatively, I can be in the voiceover booth in the snap of a bird’s beak!